
Australian born actor and all-round good guy, Hugh Jackman will appear in a new documentary, Seeds of Hope, which will air in Australia on Channel Nine on Sunday, 19th September 2010 at 4pm. The documentary, which will coincide with the launch of World Vision’s new economic development program, SEE Solutions, follows Hugh’s journey to Ethiopia to learn more about projects funded by World Vision.
Hugh Jackman has been a World Vision Australia ambassador since October 2008 and has been involved in the creation of SEE Solutions from the very beginning. The idea for the program, was conceived after Hugh and World Vision CEO Tim Costello, visited a micro loans and business training project in Cambodia.
”Going to Cambodia and Ethiopia showed me that if we’re really serious about ending poverty, then we need to be offering people a hand up, not a hand out,” said Hugh Jackman.
“I’ve seen the dramatic impact that an effective development program can have on hardworking people and their families. It creates a ripple effect that can spread across entire communities and future generations.”
In Ethiopia, Hugh met with coffee farmers who despite producing some of the most sought after coffee in the world, were living in desperate poverty. Through the Coffee Farmers’ Cooperatives Revitalisation Support Project, farmers showing the most promising signs of success are being given further training in organic coffee production techniques. These farmers then share what they’ve learned with their fellow co‐op members.
Coffee Farmer Co‐ops in Ethiopia are also being provided with access to credit, marketing and business management skills, as well as support to secure fair trade certification and training in how to rehabilitate and maintain coffee processing equipment.
The Coffee Farmers’ Cooperatives Revitalisation Support Project and nine other projects supported by SEE Solutions, will assist more than 200,000 people in Africa, Asia and South America.
“SEE Solutions is a great way for Australians to help the world’s working poor,” said Rev Tim Costello.
“Most Australians would remember a time when someone offered them a hand up to help them through a rough patch. This is exactly what SEE Solutions is offering to these people: a chance to lift themselves out of the poverty cycle, and build a better future for their families.”




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